InstituionTyler School of Art,
Courtney Spencer
RoleDesigner
Branding, Web Design, Illustration
VEG is a frozen meat alternative company catering to non-meat eaters and meat eaters alike. The branding aims to create a fun and inviting aspect that engages consumers attention to give the meals a try! This was especially pushed with the mascot, Mister, who represented welcoming and fun aspects of the brand along with playful copy.
In this project I was tasked with creating a website, packaging, merchandise, and a complete brand guide.